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Pinterest does a lot of things right that other social media does wrong. Among those things is being able to collect images that other users post and use them to market your own work.
Instagram is trying to crib Pinterest’s style with a new public collections feature. There’s no news on when this feature will be available to the public, but there is some information about what it will be like, and how useful it may be for those of us that run businesses.
One interesting feature is that you’ll be able to add contributors to your collections to help fill them out. Though we should also hope there will be a way to report abusive collections. These can be powerful tools for both good and bad actors online.
This new feature was found by Jane Manchun Wong in some hidden code inside of public collections. Perhaps most interesting about this is that they seem to have started working on this new public collections feature the same day that Pinterest filed an IPO. Instagram has already “defeated” Snapchat. So is Pinterest the next target on their radar?
There currently isn’t any mention of following collections so that they’ll show up on your timeline, but it’s surely just a matter of time.
So, why is Instagram doing this now? They’ve made it clear that shopping is a core part of its strategy to make money. Public collections with multiple contributors can help with this, allowing brands to launch virtual stores and collaborative stores.
Instagram has a much larger user base (1 billion active monthly users as compared to 250 million). The closer they get to all of Pinterest’s best features, the more likely they are to overtake Pinterest as the place to go to find products to buy.
The biggest issue, though, is that Pinterest still beats them as a search engine. I’m not sure Instagram is even interested in doing that, but I’m sure Pinterest execs are eyeing this change to collections and wondering what their next move should be.
Do you already use collections? How do you see yourself using this new feature when it rolls out?