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It’s inevitable that after the Christmas gift buying season, nearly everyone running a shop is looking for ways to avoid the Spring and Summer sales slump. While to some extent it’s impossible to totally avoid the slump, there are ways you can improve your Etsy shop that will bring in more sales.
Assuming you’ve already done all the obvious thing that every article about getting more Etsy sales tells you to do (upload more products, share on social media, yadda yadda), I’ve come up with 4 really small tweaks you can use to bring in more sales on Etsy. They aren’t magic and they won’t work overnight, but given time, they will improve your chances of being found on Google, Etsy search and social media.
None of these changes will take a long time, and all of them are easy to keep up with as you add more listings. It adds a few minutes to your uploads, but in the end the increase in profitability will make it so worth it.
Keyword your descriptions
I’ve been working hard to improve my Etsy product descriptions. For a long time I had some templates that I used, but that left little variability and that doesn’t help your chances of being liked by Google.
So now, when I’m writing my descriptions, I try to write a truly unique description. Just one or two sentences that tell the customer (and search engines) what the product is and who might use it.
I also try to pepper in some of the keywords I’m using in my Etsy listing, as well as keywords I find on Pinterest ad recommendations.
Make all of your images Pinterest sized
Most listings I’ve found have short or square images, which means that the customers that want to pin your products to Pinterest have to either choose an image that isn’t optimized for Pinterest, or make one of their own.
Don’t make your customers jump through those hoops. Give them a reason to pin your products to Pinterest by giving them pretty images that are 6 x 9 in size. That’s the perfect size for Pinterest.
When you do this, you make your customers and the Pinterest algorithm happy!
Increase your keyword variability
Make sure the tags you’re using when you upload your listing aren’t repetitive. Further, make sure the tags across multiple listings aren’t repetitive!
If you have a lot of cat charms listed, you don’t want them all to have the same tags. So that you can be found in as many searches as possible, you want to use a tool like Marmalead or eRank to find a whole lot of tags you can use.
I do like to use a few keywords consistently, so most of my slime charms to have “slime charms” as a tag. Not all of them do, though!
Link to shop sections in your descriptions
Cross sell to your customers by telling them you have more items in your shop, and then include a link to one of your shop sections.
Links in your descriptions generally aren’t clickable, but good news! If you link within Etsy itself, it is clickable, meaning your description is a great opportunity to push your customers to find more to buy.
Tweak your shop for easier sales
Hopefully with these tips, you’ll get more sales and be found more easily on Pinterest and Google. The general tip is to make things easier on your customers and to give Google the information it needs to rank you correctly!
Which of these tweaks will you use? Do you have any other small tips to increase Etsy sales? Comment below and let me know!