Pinterest

Four Tiny Tweaks To Make Your Etsy Shop More Profitable

4 stupid simple tweaks to get more Etsy sales

It’s inevitable that after the Christmas gift buying season, nearly everyone running a shop is looking for ways to avoid the Spring and Summer sales slump. While to some extent it’s impossible to totally avoid the slump, there are ways you can improve your Etsy shop that will bring in more sales.

Assuming you’ve already done all the obvious thing that every article about getting more Etsy sales tells you to do (upload more products, share on social media, yadda yadda), I’ve come up with 4 really small tweaks you can use to bring in more sales on Etsy. They aren’t magic and they won’t work overnight, but given time, they will improve your chances of being found on Google, Etsy search and social media.

None of these changes will take a long time, and all of them are easy to keep up with as you add more listings. It adds a few minutes to your uploads, but in the end the increase in profitability will make it so worth it.

Keyword your descriptions

I’ve been working hard to improve my Etsy product descriptions. For a long time I had some templates that I used, but that left little variability and that doesn’t help your chances of being liked by Google.

So now, when I’m writing my descriptions, I try to write a truly unique description. Just one or two sentences that tell the customer (and search engines) what the product is and who might use it.

I also try to pepper in some of the keywords I’m using in my Etsy listing, as well as keywords I find on Pinterest ad recommendations.

You can find a lot of great keyword ideas to use in your descriptions with Pinterest’s ad creator.

Make all of your images Pinterest sized

Most listings I’ve found have short or square images, which means that the customers that want to pin your products to Pinterest have to either choose an image that isn’t optimized for Pinterest, or make one of their own.

Don’t make your customers jump through those hoops. Give them a reason to pin your products to Pinterest by giving them pretty images that are 6 x 9 in size. That’s the perfect size for Pinterest.

When you do this, you make your customers and the Pinterest algorithm happy!

Increase your keyword variability

Make sure the tags you’re using when you upload your listing aren’t repetitive. Further, make sure the tags across multiple listings aren’t repetitive!

If you have a lot of cat charms listed, you don’t want them all to have the same tags. So that you can be found in as many searches as possible, you want to use a tool like Marmalead or eRank to find a whole lot of tags you can use.

I do like to use a few keywords consistently, so most of my slime charms to have “slime charms” as a tag. Not all of them do, though!

Link to shop sections in your descriptions

Cross sell to your customers by telling them you have more items in your shop, and then include a link to one of your shop sections.

Links in your descriptions generally aren’t clickable, but good news! If you link within Etsy itself, it is clickable, meaning your description is a great opportunity to push your customers to find more to buy.

Tweak your shop for easier sales

Hopefully with these tips, you’ll get more sales and be found more easily on Pinterest and Google. The general tip is to make things easier on your customers and to give Google the information it needs to rank you correctly!

Which of these tweaks will you use? Do you have any other small tips to increase Etsy sales? Comment below and let me know!

4 super simple tweaks to get more Etsy sales

Five Pinterest Boards To Find Your Next DIY Project

Get tons of craft ideas by following just five Pinterest boards

Five Pinterest Boards To Find Your Next DIY Project

Do you have too much time on your hands? Get busy by following these five boards and get inspired to make new things.

We all go through seasons where we are too busy to do anything fun just for our own enjoyment. Once you pass through those seasons, though, do you ever find it hard to get back into your hobbies?

I definitely do! So I like to use Pinterest to keep me inspired. Once I have time to work one some crafts again, I have a place to look where I’ve saved the best of the best.

Whether you’re looking for DIY projects to sell, crafts for the home, small DIY projects or big ones, you’ll find something cool to do when you follow these boards.

Have fun and get creative!

Etsy board on Pinterest

This board is where I post anything and everything related to Etsy. My craft supplies, Etsy business tips, and cool Etsy products are all pinned here!

You can use this board to help collect the supplies you need, get ideas of what to make to sell on Etsy, and learn about running your Etsy business!

Felt stuffies board on Pinterest

Felt stuffies are my current craft obsession. I’m making so many for my son (and averaging one new one per night!) and I’m always looking for ideas of what to make next.

These can be as simple or as complicated as you want, and they are always super cute. If you don’t have a child, a lot of these can be used as cat toys, too!

Jewelry board on Pinterest

Do you make jewelry? Then following this board can help you get ideas of what your next design should be! I love looking at jewelry, even though I don’t really wear much. 

Follow this board to get ideas of what charms to buy and what jewelry is trending now.

Planner board on Pinterest

Bullet journals, Filofaxes, planners and their supplies are all featured here. Follow this board for ideas of what spreads to use next month, what supplies to pick up, or even printables that you can make to sell on Etsy!

Fiber arts board on Pinterest

Sewing, knitting, crochet, and every other kind of fiber art is featured on this board. 

You’ll find plenty of inspiration for your next embroidery project, sewing craft, or crochet idea!

What are your favorite Pinterest boards to follow?

Like I said, I love to use Pinterest to find cool things to try. So what boards do you follow when you’re looking for a project to keep you occupied?

Madi

Instagram Is Rolling Out A Pinterest Copycat: A New Collections Feature

Pinterest does a lot of things right that other social media does wrong. Among those things is being able to collect images that other users post and use them to market your own work.

Instagram is trying to crib Pinterest’s style with a new public collections feature. There’s no news on when this feature will be available to the public, but there is some information about what it will be like, and how useful it may be for those of us that run businesses.

One interesting feature is that you’ll be able to add contributors to your collections to help fill them out. Though we should also hope there will be a way to report abusive collections. These can be powerful tools for both good and bad actors online.

This new feature was found by Jane Manchun Wong in some hidden code inside of public collections. Perhaps most interesting about this is that they seem to have started working on this new public collections feature the same day that Pinterest filed an IPO. Instagram has already “defeated” Snapchat. So is Pinterest the next target on their radar?

There currently isn’t any mention of following collections so that they’ll show up on your timeline, but it’s surely just a matter of time.

So, why is Instagram doing this now? They’ve made it clear that shopping is a core part of its strategy to make money. Public collections with multiple contributors can help with this, allowing brands to launch virtual stores and collaborative stores.

Instagram has a much larger user base (1 billion active monthly users as compared to 250 million). The closer they get to all of Pinterest’s best features, the more likely they are to overtake Pinterest as the place to go to find products to buy.

The biggest issue, though, is that Pinterest still beats them as a search engine. I’m not sure Instagram is even interested in doing that, but I’m sure Pinterest execs are eyeing this change to collections and wondering what their next move should be.

Do you already use collections? How do you see yourself using this new feature when it rolls out?